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Simply put, a proxy server is an intermediary server between two devices on a network. It's like a towering viaduct that connects you to the wilds of the Internet.

The word "proxy" has been popular on the Internet for some time now. While it may be hard to believe, you don't need to be that tech-savvy to start using a proxy.

Let's take a look at what it really is and why people choose proxy servers.

1. How do proxies work?

Let's immediately understand that a proxy is a server that acts as a gateway or intermediary between any device and the rest of the Internet. A proxy accepts connection requests, forwards them to other servers, and then returns the data for those requests. Of course, this is very basic, as there are dozens of proxy types and their different configurations. However, this definition serves as a good starting point.

Suppose your device is a house on a certain street with a specific number (or IP address). You certainly don't want strangers touching your property, do you? That's where a proxy server comes in. Call it a mailman, if you will. A trusted postman who hides your number.

When using a proxy, the information you send and receive is not sent from your home (your real IP) address, but through a proxy server.

The proxy forwards your connection request to the website without revealing your data, but still collects the information you need. In this way, your details remain secure and inaccessible. How does the other party see it? The website you are visiting will see the proxy's IP address, not yours.

2. What are the most popular types of proxies?

Residential Proxy

Residential proxies maintain the highest quality because they look like real mobile or desktop devices. In fact, they are real devices. Each residential IP is an actual device that acts as a proxy server. So, for any website, traffic from a residential proxy looks like a request from a regular person, just like you and me.

Listen to this shocking news - even if you "abuse" a residential proxy and the server blocks it, you can use another residential proxy from the same server without any problems. Residential proxies are unblocked and are the safest, most reliable proxies available. That's it.

3. What can I do with proxies?

Super much! From SEO analysis to brand protection, from dating on Tinder to searching for flights, from getting online polls to verifying ads - proxies can basically do everything you need!

4. You can use proxies to perform the following actions:

Market research

Social Media

Retail

The common advantages of residential proxies in usage scenarios are security, anonymity, reliability and speed. Three of these usage scenarios are listed below.

1. Market research and competitive analysis

Businesses often need to monitor competitors' websites, product pricing, and marketing activities in order to adjust their strategies in a timely manner.

Reasons for using residential proxies:

Bypass Geographic Restrictions: Enterprises can use residential IP addresses from different regions to access content that is only visible in specific regions for global market research.

Prevent blocking: Residential proxies' IP addresses come from real home networks and are less likely to be blocked by target websites, thus allowing for ongoing data collection.

Simulate real user behaviour: Residential proxies can effectively simulate the access behaviour of ordinary consumers, ensuring that the data obtained is consistent with the experience of real users.

2. Ad verification

Advertisers and ad proxies need to ensure that ads are displayed as expected in different regions and on different devices to prevent ad fraud and misplacement.

Reasons for using residential proxies:

Geo-location simulation: By using residential IP addresses from different regions, ads are verified to be displayed in each target market.

Device Simulation: Residential proxies can simulate the web access environment of an average home user, ensuring that ads are displayed on home web devices.

Prevent detection and blocking: Using residential IP addresses to access the advertisement delivery platform is not easy to be detected as abnormal behaviour, effectively avoiding account blocking.

3. Access to restricted content and services

Users may not be able to access certain content or services, such as streaming platforms, news sites or social media, due to geolocation restrictions or IP blocking.

Reasons for using residential proxies:

Bypassing geo-blocking: Using a residential IP address from the target region allows you to bypass geo-restrictions and access restricted content.

Privacy protection: Residential proxies provide high anonymity to protect user privacy and prevent tracking.

Stable Access: The high stability of residential proxy IP addresses ensures continuous access to restricted services without interruption.

These usage scenarios demonstrate the importance and utility of residential proxies in different applications, helping users and organisations achieve their goals while protecting privacy and ensuring access stability.