The common advantages of residential proxies in usage scenarios are security, anonymity, reliability and speed. Three of these usage scenarios are listed below.

1. Market research and competitive analysis

Businesses often need to monitor competitors' websites, product pricing, and marketing activities in order to adjust their strategies in a timely manner.

Reasons for using residential proxies:

Bypass Geographic Restrictions: Enterprises can use residential IP addresses from different regions to access content that is only visible in specific regions for global market research.

Prevent blocking: Residential proxies' IP addresses come from real home networks and are less likely to be blocked by target websites, thus allowing for ongoing data collection.

Simulate real user behaviour: Residential proxies can effectively simulate the access behaviour of ordinary consumers, ensuring that the data obtained is consistent with the experience of real users.

2. Ad verification

Advertisers and ad proxies need to ensure that ads are displayed as expected in different regions and on different devices to prevent ad fraud and misplacement.

Reasons for using residential proxies:

Geo-location simulation: By using residential IP addresses from different regions, ads are verified to be displayed in each target market.

Device Simulation: Residential proxies can simulate the web access environment of an average home user, ensuring that ads are displayed on home web devices.

Prevent detection and blocking: Using residential IP addresses to access the advertisement delivery platform is not easy to be detected as abnormal behaviour, effectively avoiding account blocking.

3. Access to restricted content and services

Users may not be able to access certain content or services, such as streaming platforms, news sites or social media, due to geolocation restrictions or IP blocking.

Reasons for using residential proxies:

Bypassing geo-blocking: Using a residential IP address from the target region allows you to bypass geo-restrictions and access restricted content.

Privacy protection: Residential proxies provide high anonymity to protect user privacy and prevent tracking.

Stable Access: The high stability of residential proxy IP addresses ensures continuous access to restricted services without interruption.

These usage scenarios demonstrate the importance and utility of residential proxies in different applications, helping users and organisations achieve their goals while protecting privacy and ensuring access stability.

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